ORA ITO
Born in 1977, this iconoclastic artist became globally famous at the end of the 90's by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic… Furthermore thanks to numerous publications in the press, the fiction turned into reality. During the years 2000, Ora - Ito dedicated himself to his own studio and the creation of real products, by developing transversal projects of nearly all the business sectors of design, architecture, communication, and so on. His creations conceal the codes of a new luxury, timeless and universal with the same minimal working drawing: evident forms to be understood in flash, fruit of his philosophy which he named "simplexité", or the art to give to an object with complex functions a visible simplicity. His original vision of the brands pushed him to the front of the international scene very early with an impressive catalog of customers which includes Adidas, the group AIR, Thierry Mugler, Toyota, Biotherm, Levi's, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine's, L'Oréal Professionnal, Sagem, Habitat and Christofle … Having created a bathroom for Supergriff and a futuristic kitchen for Gorenje, Ora - Ito continued to elaborate the objects of our future environment for the most prestigious furniture and lighting corporations such as Zanotta, Cappellini, Artemide, B&B Italia, Frighetto, Vondom. His name has become a real brand of design corporation. Statements of the author: "To be ahead is not always an advantage…"
